Miki Agrawal is a force to be reckoned with in the entrepreneurial world. Her innovative ventures challenge societal taboos and break down barriers. As the founder and creative visionary behind TUSHY, a company dedicated to promoting sustainable personal hygiene through bidet attachments, Agrawal’s journey is a testament to her unwavering spirit and commitment to driving positive change.
Born into a multicultural family with diverse roots spanning Canada, Japan, India, and France, Agrawal’s unique background has undoubtedly shaped her unconventional perspective on life and business. After completing her studies at Cornell University, she briefly ventured into the financial industry. Still, the profound impact of the 9/11 events prompted her to reevaluate her priorities and embark on a path of entrepreneurship with a mission to make a meaningful difference.
Agrawal’s first venture, WILD, a gluten-free, farm-to-table pizzeria chain in New York City, was born out of her desire to provide healthy, unprocessed food options that catered to dietary needs. Building on this initial success, she co-founded THINX, a groundbreaking line of sustainable period underwear designed to destigmatize menstruation and empower women, challenging long-standing societal taboos.
However, the launch of TUSHY in 2014 truly cemented Agrawal’s reputation as a disruptive force. Recognizing the environmental impact of toilet paper and the potential for improved personal hygiene, TUSHY introduced affordable bidet attachments to the American market, sparking conversations around sustainable bathroom routines and challenging cultural norms.
Agrawal’s approach to marketing and branding is as unconventional as her business ideas. She embraces humor and irreverence, crafting campaigns that capture attention and spark conversations around taboo topics. Through artful visuals and a playful brand voice, TUSHY has successfully navigated the delicate balance of respecting societal sensibilities while pushing boundaries.
Beyond her professional endeavors, Agrawal’s personal life reflects her commitment to well-being and self-care. She resides in a converted Brooklyn church with her husband, Andrew, and their son, Hiro Happy, surrounded by a close-knit community of friends. Her self-care routine includes regular exercise, healthy eating, and massage therapy, reflecting her holistic approach to wellness.
Agrawal’s journey has not been without its challenges. Still, her perseverance and unwavering belief in her vision have propelled her forward. From raising initial funds for TUSHY to navigating the complexities of in-vitro fertilization (IVF), she has embraced disruption in every aspect of her life, turning obstacles into opportunities and inspiring others to do the same.
With numerous accolades and recognition from respected organizations, including the World Economic Forum and Forbes, Miki Agrawal has firmly established herself as a trailblazer in entrepreneurship. Her commitment to shattering societal taboos, promoting sustainable practices, and creating positive change through disruptive innovations continues to inspire and empower others to embrace their unconventional paths.